Overview:
Countries seek to create a proper environment for embracing the concepts of the creative and
knowledge economy by integrating stakeholders and the parties concerned to develop common
visions in order to accelerate sustainable economic growth based on innovation and creativity.
Therefore, it is essential for all parties to play their role to integrate and unify efforts to support the
national economic engines and achieve growth based on participation and exchange of expertise.
Hence, the session is important for all parties concerned to review means of achieving integration
for the best interest of the business community and supporting the concepts of the creative and
knowledge economy.
Axes:
• Mechanisms for integrating Stakeholders of the creative and knowledge economy.
• Unifying efforts for sustainable growth.
• Creating opportunities and enhancing effective partnerships.
• Global experiences and success stories of partnerships.
Speakers:
• Dr. Dalia El Hawary - Deputy CEO of the General Authority for Free Investment.
• Dr. Marisa Henderson - Chief, Trade & Creative Economy, United Nations Conference on Trade
and Development (UNCTAD).
• Mr. Mark Howard - Country Director of the British Council.
• Ms. Hala Barakat - Director of the Center for Entrepreneurship and Innovation – AUC
• Representative of United Nations Industrial Development Organization (UNIDO).
• Moderator: Mr. Mert Dedebas Regional Director of Frankfurt School of Finance and
Management Middle East and North Africa.

Dr. Ehab Shalaby - CEO of Dcarbon.

Overview:
The session will explore the mechanisms and strategies entrepreneurs, SMEs, and business
models can employ to secure funding. This includes examining various financial instruments,
support from banks, venture capital, and government initiatives. It will also cover challenges
entrepreneurs face in accessing finance, the role of financial institutions in providing solutions,
and case studies showcasing successful funding experiences in Egypt.

Speakers
• Mr. Alexander Levchenko - Chief Executive Officer at Fawry MSME Finance.
• Dr. Reem El Saady - Regional Principal Manager- SME F&D at EBRD.
• Mr. Haitham Wagih - Managing Director Avanz Capital Egypt.
• Dr. Ahmed A. Alsharif - Founding Partner & CEO at Averroes Ventures.
• Moderator: Dr. Basel Roshdy - CEO and Managing Director of Nile Capital Holding Company
and Secretary General of the Egyptian Direct Investment Association (EPEA).

Overview:
There are now unlimited horizons and endless opportunities for business sector growth
through unleashing companies’ potentials and tapping new markets. However, this
requires well-examined steps and effective strategies to enable companies to improve the
quality of their services and products in line with global market standards.
Therefore, this talk aims to provide a clear roadmap for companies and best practices
related to market research and penetration mechanisms. It also focuses on new
mechanisms to explore market boundaries and means of developing new and
non-competitive horizons.

Speakers

• Dr. Ramy Khodeir - Marketing Professor at MIU and Consultant.
• Dr. Brian K. Gladden - CEO, Strategy & Innovation Institute, LLC.

Overview:
The business sector is witnessing the emergence of new and diverse economic models that have
changed the traditional operating concept of institutions. These models are based on what is known
as the gig economy, platform economy, or sharing economy.
They primarily rely on digital technology, the internet, online services, remote work culture, and
freelancers with specific skills. This has greatly changed the economic scene. According to
international indicators, it is estimated that approximately 20% - 25% of the workforce will consist
of temporary workers over the next ten years. Therefore, the Egyptian market has witnessed
remarkable growth in this regard, and the state’s interest has grown to review and develop policies
and regulations for these business models.
Hence, the session discusses the most prominent solutions and initiatives that enhance the culture
of freelance, raise the efficiency of the digital infrastructure and human resources capabilities to
better benefit from the tools of the gig economy and increase its contribution to the national
economy and the GDP, in addition to reviewing the successful models of regulatory frameworks and
the mechanisms of attracting local and foreign investments, also how to achieve the integration
between the government and the private sector to draw a road map and create an incubating
environment for boosting sectors of the gig economy.

Axes:
• Key engines of gig economy and freelance growth in Egypt.
• Review the current labor market transformations due to increased freelancers.
• Display successful regulatory framework models enhancing growth and
sustainability of gig economy and freelance.
• Opportunities and challenges of participating and investing in gig economy.
• Successful experiences and models in gig economy, freelance, and sharing
economy.

Speakers:
• Mr. Mohamed Sekkina - General Manager, talabat Egypt.
• Mr. Mohamed Nagaty - Co-founder and Chairman of Exits MENA.

Overview:

Open Strategy offers a fresh perspective on strategy formulation that aligns well with the demands of the innovation era. By inviting diverse input and fostering transparency, organizations can build more resilient and adaptive strategies better suited to today's dynamic and complex environments.

Speaker:

Mr. Andrew Constable - The Founder and Principal Consultant at Visualise Solutions

Overview:

The integration of human resources management and development strategies contributes to the promotion of creative economy and sustainability plans, and the achievement of tangible positive results. In addition to identifying the criteria related to employee selection and the design of the organizational structure in a creative economy environment to reach the desired organizational goals.

Therefore, expert talk highlights the importance of enhancing institutional interaction and communication between management and employees to support innovation and growth within organizations. Additionally, it will discuss how to develop integrated strategies that balance work needs with growth requirements, as well as the development of training plans and programs to enhance the capabilities of the team and improve employee skills in alignment with the creative work environment to maximize results and improve productivity efficiency.

Axes:

• Review key strategies for managing and developing human resources.
• Identifying labor market needs in light of rapid changes.
• Identifying mechanisms to improve workforce efficiency and quality of work environment to achieve sustainability goals.
• Supporting innovation and institutional communication to achieve institutional growth.
• Methods of developing training plans and programs and improving employees’ skills to be commensurate with institutional goals.

Speakers:

• George Sedky - Chief Human Resources Officer (CHRO), GB Corp - Secretary General, Ghabbour Foundation.
• Amr Rihan - Human Capital Director at El Hazek Construction.
• Samer Yehia - HR Vice President, Schneider Electric NEAL & Levant.
• Moderator: Dr Ahmed El Sayed - The Master HR / Business Consultant at EGY CHAM.

Overview:

There are many available opportunities that can be seized by the business community and project owners, especially through attracting partners, injecting financing, and offering technical support and strategic advice to ensure the sustainability of these businesses and accelerate their growth.

Therefore, this session addresses available opportunities and how to optimally utilize them for the growth and sustainability of attractive business models.

It also focuses on how to build resilient business models capable of growth and expansion.

It also discusses mechanisms that can help attract capital and maximize investments in these projects.

The session aims to explore what investors want from business owners in order to build and support partnerships with them.

It also tackles what capital owners can offer to those companies and projects.

Axes:

• How to build business models capable of growth and expansion.
• Requirements and standards for attracting capital.
• What do investors want from business owners and projects?

Overview:

Artificial intelligence (AI) tools and applications have started to spread in recent years in light of growing databases and the development of technological capabilities. This has led major companies and institutions to adopt many of these tools and gradually expand their use in various fields, in addition to focusing on investing in developing the capabilities of companies relevant to technology, communication, and cloud computing services.

Therefore, the talk addresses the latest AI tools and applications in various fields, such as logistic services, e-commerce and digital marketing, financial services, operational processes, etc.

It also discusses means of using AI tools and applications to help companies become pioneering ones and gain competitive advantage.

The talk also reviews up-to-date programming solutions and improving business efficiency and customer experiences.

It also tackles why companies should invest in AI systems and train employees on how to effectively apply its diverse tools and systems to realize the utmost benefit.